Digital Marketing and Social Communication

All the secrets of digital applied to the world of fashion

The course in Fashion Marketing forms an innovative figure in the field of fashion

Sede: Padua (PD)

ITS Cosmo » Corsi » Veneto » Padua (PD) » Digital Marketing and Social Communication

the course in brief

  • Duration: two years.
  • Monte ore: 2.000 ore di cui 1.200 ore di aula e 800 di tirocinio.
  • Qualification obtained: Senior Technician EQF (European Qualification Framework) Level 5.
  • Partners:  Advertising agencies and fashion companies of the highest level in the sector with innovative projects.
  • Project work: during the second year, the students are engaged in the completion of a project, carried out in close collaboration with a company and presented during the final exam.


Who is
the digital marketing technician

The digital marketing expert for fashion companies is responsible for promoting products or services through digital channels, such as the web and social media. Their main task is to increase the company's visibility and online presence, attracting new customers and increasing sales.
To do this, the digital marketing expert must know the most effective digital strategies and tools to reach the target audience.
This may include activities such as SEO (search engine optimisation), social media marketing, online paid advertising (such as Google Ads), and creating valuable content for customers.
In addition, the digital marketing expert must be able to use analytical tools such as Google Analytics to monitor the performance of marketing campaigns and make adjustments based on the results obtained.
They must also be able to work in teams and collaborate with other professional roles, such as the web designer or copywriter, to ensure that marketing activities are coordinated and support business objectives.


Subjects and workshops

Theoretical foundation

The theoretical subjects will range from the necessary knowledge of the fashion world to the basics of advertising theory to then focus on the in-depth study of fashion marketing, branding and digital marketing.

core workshops

The workshops allow students to tackle any graphic design, editorial and video project: Illustrator, Photoshop, Indesign, Premiere, Cinema 4D and AfterEffect.
We also offer workshops for building websites, such as the WordPress workshop.

Advanced workshops

The fashion marketing course also includes advanced workshops that will transform the student into a true digital innovation specialist: Creative Coding, Internet of Things, Video Mapping, Light and sound control.

the area
the companies with which it collaborates

course location

Istituto Istruzione Superiore “E. Usuelli Ruzza”
Via M. San Micheli, n. 8, Padova
Tel. 049.657287

Project coordination:
Francesco Lucia
Tel. +39 347.6313922

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