the course in brief
- Duration: Biennale
- Hours: 2,000 hours, of which 1,150 classroom hours and 850 hours of internship.
- Qualification obtained: Senior Technician EQF (European Qualification Framework) Level 5.
- Partners: Dolce & Gabbana, Missoni, Herno Candiani Denim Spa
- Project work: during the second year, the students are engaged in the completion of a project, carried out in close collaboration with a company and presented during the final exam.
Professional Profile
The social media specialist deals with marketing, communication and image of brands, collections and products.
In the field of fashion, they are able to translate ideas and concepts into all forms of visual and multimedia language: from the analysis of trends
to the development of an idea and its translation into coherent images, from an advertising image to an entire editorial, up to the creation of an image of a product or collection (both offline and online, through the use of state-of-the-art technologies and social networks).
They are a professional individual with a strong aesthetic-visual instinct, as well as high-calibre knowledge related to digital technologies.
The profile is completed by a creative and rational, business-oriented approach.
In carrying out their activities, they pay attention to the evolution of new media and the crucial role of visual culture in today's world.
subjects and workshops
Theoretical foundation
In addition to the essential foundations of fashion history and culture and trend research, students will delve into fashion business and marketing to focus on more digital knowledge, such as the study of social media dynamics and strategies for implementing omnichannel communication campaigns.
workshops
The study of subjects related to the development of digital strategies will find practical application in computer workshops in which, through exercises and simulations, digital tools will be tested through individual and group productions, such as editorials, blogs, and fashion advertising productions.
PRODUCTIONS
The culmination of the course activity will be a complete advertising project , whether related to a brand or a product starting from the design of the advertising plan, the development of a concept and its execution "on set", defining its creative direction.
THE AREA AND
the companies with which it collaborates
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course location
ACOF OLGA FIORINI
Via Copernico, n. 3 Milan
PHONE TO (+39) 02.67493470
Project coordination:
Simona Pettini –  simona.pettini@itscosmo.it
Phone to: 3485169642
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